Digital printing uses toner sitting directly on top of the paper instead of absorbing into the paper like the ink in offset printing. It uses a combination of Cyan, Magenta, Yellow, and Black dots to produce the image on the paper. This process is typically used for short-run jobs using a large format printer, high volume laser printer, or an inkjet printer.
Pros & Cons
Since digital printing uses dots of Cyan, Magenta, Yellow, and Black, it cannot reproduce true colors unless the colors are the same as these dots. It only attempts to replicate the colors by blending the dots in a small area. This reduces the overall quality of a digital print, as the colors can never truly match the intended print. With offset printing, you can accurately reproduce any color by blending the ink on the page. This yields a higher quality print than with digital printing.
When it comes to costs, offset printing becomes far less expensive than digital printing for larger order sizes. This is due to the lower cost of ink yet higher cost of setting up the machinery than with digital printing. Generally, any orders over 500 units become less expensive using offset printing than digital printing.
For turnaround times of your order, the differences between offset and digital printing are similar to the cost differences. For smaller orders, digital printing can offer a shorter turnaround time due to the low initial setup work. But, for any larger orders, offset printing becomes the faster option as the initial setup time becomes a smaller portion of the overall turnaround time.
To sum it up, if you either need an accurate replication of color for your prints or your order size is relatively large, offset printing offers the optimal solution. For smaller orders when quality is not as important, digital printing can be less expensive.